At ek78, we take the privacy of every Pakistani player seriously. This Privacy Policy explains exactly what personal data we collect, why we collect it, how it is used, who it may be shared with, and what rights you have over your own information. Please read it carefully.
These cards highlight the six most important aspects of our data handling practices. They are a summary only — the full legal text follows below.
ek78 collects only the personal data necessary to operate a licensed gaming platform — including identity details for KYC, contact information, payment data, and usage activity. We do not collect data we do not need.
Your data is used for account management, payment processing, fraud prevention, regulatory compliance, responsible gaming monitoring, and — where you have opted in — personalised communications about ek78 promotions.
ek78 does not sell your personal data. Data is shared only with vetted service providers — including payment processors like JazzCash and EasyPaisa, KYC verification partners, and our licensing authority — under strict contractual data protection obligations.
All data transmitted between your device and ek78 servers is encrypted using TLS 1.3. At rest, sensitive data is encrypted using AES-256. Access to personal data within ek78 is restricted on a strict need-to-know basis with full audit logging.
ek78 retains account data for a minimum of five years after account closure, as required by our gaming licence and applicable financial regulations. Data retained solely for marketing purposes is deleted upon opt-out. Specific retention schedules are detailed in this policy.
You have the right to access, correct, port, and — in certain circumstances — delete your personal data held by ek78. You may also object to processing for marketing purposes at any time. All rights requests are handled within 30 days of receipt.
As an ek78 player, you have enforceable rights over your personal data. Here is what you can ask us to do, and how.
Request a full copy of all personal data ek78 holds about you, including account records, transaction history, and communication logs.
Ask ek78 to correct any inaccurate or incomplete personal data held on your account. Corrections are applied within 72 hours of verification.
Request deletion of your personal data where ek78 no longer has a lawful basis to retain it. Note that regulatory retention obligations may limit this right in certain cases.
Receive your personal data in a structured, machine-readable format that you can transfer to another service provider of your choice.
Object to ek78 processing your personal data for direct marketing or profiling purposes. We will cease such processing immediately upon receipt of a valid objection.
Ask ek78 to restrict processing of your data while a rectification or objection request is being assessed, rather than delete it outright.
Where ek78 relies on your consent as the lawful basis for processing (such as for marketing emails), you may withdraw consent at any time without affecting prior lawful processing.
If you believe ek78 has mishandled your personal data, you have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction.
Scope of This Policy: This Privacy Policy applies to all personal data collected by ek78 through the ek78.bio website, any associated mobile interface, and all communications between ek78 and its registered players or prospective players. By creating an ek78 account or continuing to use the platform, you acknowledge that you have read and understood this policy.
ek78 ("ek78", "we", "us", "our") is committed to protecting the privacy and personal data of all individuals who interact with the ek78 online casino and sports betting platform. This Privacy Policy sets out in clear, plain English how we collect, use, store, share, and protect your personal data in connection with your use of ek78 services.
ek78 operates as a licensed gaming platform serving players primarily based in Pakistan. Our operations, including data processing activities, are governed by the requirements of our international gaming licence, which mandates specific standards relating to player data protection, anti-money laundering record-keeping, and responsible gaming monitoring. These obligations directly shape how we handle your data and for how long we retain it.
We have written this policy in plain English because we believe you deserve to understand exactly what happens to your data — not have it buried in impenetrable legal language. Where legal terminology is necessary, we have provided explanations. If you have any questions after reading this policy, please contact us at the details provided in Section 15.
For the purposes of applicable data protection law, ek78 is the data controller responsible for your personal data. This means ek78 determines the purposes for which your data is collected and the means by which it is processed.
All data collected through the ek78 platform is processed by ek78 and its authorised service providers. Where ek78 engages third-party processors to handle personal data on its behalf — such as payment processors or KYC verification providers — those processors act solely on ek78's documented instructions and are bound by contractual data processing agreements that impose equivalent data protection obligations.
If you have any concerns about how ek78 processes your personal data, or wish to exercise any of your data rights, please contact our Data Protection contact point using the details in Section 15 of this policy.
ek78 collects personal data through several channels: directly from you during registration and account management; automatically through your use of the platform; and from third parties such as KYC verification providers and payment processors. The categories of data we collect include:
| Category | Examples | Source |
|---|---|---|
| Identity Data | Full name, date of birth, national ID number, passport number, CNIC | Provided by you; KYC verification partner |
| Contact Data | Email address, phone number, residential address (city, province) | Provided by you |
| Financial Data | JazzCash / EasyPaisa account reference, bank account details, transaction history, deposit and withdrawal amounts in PKR | Provided by you; payment processor |
| Account Data | Username, account tier (Silver / Gold / Onyx / Black Diamond), balance, bonus status, wagering history | Generated by platform |
| Technical Data | IP address, device type, browser type and version, operating system, session timestamps, login history | Collected automatically |
| Usage Data | Games played, bet amounts, win/loss records, pages visited, session duration, feature interactions | Collected automatically |
| Communications Data | Support chat transcripts, email correspondence, feedback submissions | Provided by you |
| Marketing Preferences | Opt-in / opt-out status for email, SMS, and in-platform promotional communications | Provided by you |
ek78 does not collect special category data (such as racial or ethnic origin, religious beliefs, or health data) unless you voluntarily disclose such information in the context of a responsible gaming interaction, in which case it is processed solely to provide appropriate player protection support.
ek78 processes your personal data only where a valid lawful basis exists under applicable data protection law. The primary lawful bases we rely on are:
Where ek78 relies on legitimate interests as its lawful basis, we have conducted a balancing assessment to confirm that our interests are not overridden by your interests or fundamental rights. Details of these assessments are available upon request.
To create and maintain your ek78 account, authenticate your identity at login, deliver casino games and sports betting markets, process deposits and withdrawals in PKR, and provide customer support. This processing is necessary for the performance of our contract with you.
To verify your identity and age (21+ requirement), comply with anti-money laundering obligations, conduct sanctions screening, and report to our licensing authority as required. This processing is a legal obligation. Without it, ek78 cannot legally offer you gaming services.
To detect, investigate, and prevent fraudulent transactions, account takeover attempts, bonus abuse, collusion, and other illegal or prohibited activity on the ek78 platform. This processing is based on legitimate interests and, where applicable, legal obligation.
To monitor your gaming behaviour for indicators of problem gambling, enforce deposit limits and self-exclusion requests, and provide appropriate player protection interventions. This processing is required by our gaming licence and is in the vital interests of our players.
Where you have opted in, to send you information about ek78 promotions, VIP programme updates, new game releases, and PSL cricket betting opportunities that may be relevant to you. You may opt out at any time. This processing is based on consent.
To analyse aggregate usage patterns, identify technical issues, improve game performance, and enhance the overall ek78 player experience. Analytics data is processed in aggregated or pseudonymised form wherever possible. This processing is based on legitimate interests.
ek78 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. We share personal data only in the following circumstances:
ek78 operates globally and may transfer your personal data to countries outside Pakistan where our service providers or licensing authority are located. Where such transfers occur, ek78 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that applicable in your home jurisdiction.
Safeguards employed for international transfers include standard contractual clauses, binding corporate rules where applicable, and adequacy determinations where the receiving country has been assessed as providing sufficient data protection. If you would like further information about the specific safeguards applicable to a particular transfer, please contact us using the details in Section 15.
ek78 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law and our gaming licence. The following retention schedule applies:
| Data Category | Retention Period | Basis |
|---|---|---|
| Identity & KYC documents | 5 years after account closure | Gaming licence / AML legal obligation |
| Financial transaction records | 5 years after transaction date | Financial regulation / legal obligation |
| Account and gameplay history | 5 years after account closure | Gaming licence obligation |
| Customer support communications | 3 years after last interaction | Legitimate interests (dispute resolution) |
| Marketing consent records | 3 years after opt-out or account closure | Legal obligation (consent records) |
| Technical / server logs | 13 months from collection | Legitimate interests (security) |
| Cookie data | Per cookie type (see Section 9) | Consent / legitimate interests |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any individual. Anonymised data may be retained indefinitely for aggregate statistical analysis.
ek78 uses cookies and similar tracking technologies on the ek78.bio platform. Cookies are small text files stored on your device that allow us to recognise you between sessions and deliver a consistent, functional experience.
These cookies are essential for the ek78 platform to function. They include session authentication cookies, security tokens, and load-balancing cookies. These cannot be disabled without preventing you from using core platform features. No consent is required for strictly necessary cookies.
These cookies remember your preferences — such as your preferred language, game lobby layout, and responsible gaming settings — to personalise your experience between sessions. They are set on the basis of your consent.
ek78 uses analytics cookies to understand how players navigate and interact with the platform. This data is collected in aggregate and pseudonymised form and is used solely to improve platform performance and usability. Analytics cookies are set on the basis of your consent.
You can manage your cookie preferences through your browser settings or through the ek78 cookie preference centre available in your account settings. Please note that disabling functional or analytics cookies may affect your platform experience.
ek78 is strictly an adult gaming platform. Access is permitted only to individuals who are 21 years of age or older. ek78 does not knowingly collect personal data from anyone under the age of 21.
During the registration process, ek78 requires all applicants to confirm their date of birth and to declare that they are aged 21 or above. This declaration is followed up with mandatory KYC age verification, which requires documentary proof of age before any deposit or withdrawal can be processed.
If ek78 becomes aware that personal data has been collected from an individual under 21, that account will be immediately suspended, any balance will be held pending investigation, and the personal data will be securely deleted to the extent permitted by our legal obligations. If you believe a minor has registered on the ek78 platform, please contact us immediately at the details in Section 15.
ek78 employs a multi-layered security framework to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our technical and organisational security measures include:
While ek78 takes all reasonable steps to protect your personal data, no transmission over the internet or electronic storage system is entirely secure. You are responsible for maintaining the security of your own ek78 account credentials and for notifying ek78 promptly if you suspect unauthorised access to your account.
You may exercise any of the data rights described in this policy by submitting a request to ek78 using the contact details in Section 15. To protect your privacy, ek78 will verify your identity before processing any rights request. We may ask you to confirm details associated with your account or provide a copy of a government-issued identity document.
ek78 will respond to all valid rights requests within 30 calendar days of receipt. Where a request is complex or involves a large volume of data, we may extend this period by a further 60 days, in which case we will notify you of the extension and the reason within the initial 30-day window.
ek78 will not charge a fee for processing your rights request unless the request is manifestly unfounded, excessive, or repetitive, in which case we may charge a reasonable administrative fee or decline to act on the request. We will inform you of any applicable fee before proceeding.
Please note that certain rights are not absolute. For example, ek78 may not be able to delete your personal data if we are required to retain it under our gaming licence or applicable financial regulations. Where we decline to fulfil a request, we will explain our reasons in writing.
ek78 sends direct marketing communications — including promotional emails, SMS notifications about bonus offers, and PSL cricket betting specials — only to players who have explicitly opted in to receive such communications during registration or through their account settings.
You may withdraw your marketing consent and opt out of all direct marketing communications from ek78 at any time through any of the following methods:
Opt-out requests are processed within 10 business days. Please note that even after opting out of marketing communications, ek78 will continue to send you transactional and service-related messages — such as deposit confirmations, withdrawal notifications, security alerts, and changes to these policies — as these are necessary for the operation of your account and cannot be disabled.
ek78 does not use personal data for automated decision-making or profiling that produces legal or similarly significant effects on individual players, beyond the standard responsible gaming monitoring required by our licensing obligations.
ek78 may update this Privacy Policy from time to time to reflect changes in our data processing practices, legal obligations, or regulatory requirements. The "Last Updated" date at the top of this page will be revised whenever material changes are made.
Where changes are material — meaning they significantly affect how we process your personal data or your rights in relation to it — ek78 will notify you by email to the address registered on your account, or through a prominent in-platform notification, prior to the changes taking effect. We will provide a minimum of 14 days' advance notice of material changes.
Your continued use of the ek78 platform following notification of changes to this Privacy Policy constitutes your acknowledgment of the updated policy. If you do not agree with any changes, you should cease using the platform and may request account closure in accordance with our Terms and Conditions.
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how ek78 has handled your personal data, please contact us through the following channel:
Email: [email protected]
Live Chat: Available 24/7 via the in-platform chat widget
Response Target: Within 5 business days for privacy-related queries; within 30 calendar days for formal data rights requests
If you are not satisfied with ek78's response to your privacy concern or data rights request, you have the right to escalate the matter to the relevant data protection supervisory authority or to the dispute resolution mechanism available under ek78's gaming licence. Details of the applicable authority will be provided in our response to your complaint.
ek78 takes all privacy complaints seriously and is committed to resolving them promptly and fairly. We encourage players to contact us directly in the first instance so that we have the opportunity to address any concerns before escalation becomes necessary.
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